We uphold ethical principles

Wasabee has established a charter defining the basic principles of communication and advertising. Developed in collaboration with leading professionals in the field, the charter addresses current ethical issues and promotes excellence in advertising and related communications. These principles, based on recommendations from the European Advertising Standards Alliance, the Commission Luxembourgeoise pour l’Ethique en Publicité (CLEP), and the Conseil de la Publicité du Grand-Duché de Luxembourg (CPL), focus on truthfulness, fairness, decency, social and environmental responsibility, privacy, and more.

In the realm of communication and advertising, ethical principles serve as a crucial guide for decision-making. The choices made by individuals and organizations can have far-reaching impacts on individuals and society as a whole. At Wasabee, we firmly believe that considering social and ethical implications in advertising aligns with commercial and strategic goals.

Our commitment for ethical communication

Aligning social and ethical implications with commercial and strategic goals

Upholding integrity

Transparency and honesty are fundamental in ensuring that our communication does not mislead or deceive our audience. Our offers must provide complete and accurate information about the product, including its technical specifications, societal impact, environmental impact, and true value and price, as well as any relevant certifications or approvals.

Maintaining trust and honesty

Fair and ethical communication is essential in fostering trust and credibility with our audience. To achieve this, our communication must avoid any distortion or omission of facts that might misrepresent the product or take advantage of the audience’s trust or lack of knowledge. We are committed to using technical and scientific data, statistics, and jargon in an accurate and verifiable manner, ensuring that all scientific claims are authentic and trustworthy.

Adherence to decency standards

Effective communication must be mindful of the emotional impact it can have on individuals, and thus, it must align with established norms of appropriate behavior. Our approach ensures that the content of our communication is consistent with cultural and social conventions currently recognized within the European Union

Corporate social responsibility

Professional communication holds a significant responsibility in shaping public opinion and perceptions. It is imperative that communication practices avoid spreading fear, promoting superstition or illegal activities, exploiting vulnerable individuals or exaggerating the facts. Respect for human dignity must always be maintained, and discrimination based on race, religion, gender, age, national origin, or disability must not be promoted or condoned. Communication must be free of insults, slander, and contempt, and should not obstruct gender equality. In all its forms, communication must align with the principles of corporate social responsibility.

Adherence to decency standards

Effective communication must be mindful of the emotional impact it can have on individuals, and thus, it must align with established norms of appropriate behavior. Our approach ensures that the content of our communication is consistent with cultural and social conventions currently recognized within the European Union

Our core values

Our guiding principles and values are anchored in a commitment to social accountability.

Preserving data privacy

We strictly adhere to data protection regulations, avoiding the use of personal information for communication purposes without proper consent. We ensure individuals understand why their data is collected and if it will be shared with third parties, in compliance with applicable laws.

Sustainability awareness

Our communication promotes environmentally conscious behavior and discourages actions harmful to the environment. We ensure our messaging aligns with environmental protection and sustainability principles, and any environmental claims are truthful and not misleading.

Preserving intellectual property

We recognize and protect intellectual property rights, fostering a creative and innovative environment. By respecting copyrights and related rights, we support the growth and progress of artistic and intellectual endeavors.

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